:root{
  --ink:#082F34; --ink-deep:#10545D; --accent:#136A75; --accent-light:#6FC2CC;
  --paper:#EDF3F3; --rule:#C8D3D2; --white:#FFFFFF; --body:#333333; --muted:#707F82;
  --font-script:'Allura',cursive; --font-display:'Cormorant Garamond',Georgia,serif;
  --font-italic:'EB Garamond',Georgia,serif; --font-sans:'Manrope',system-ui,sans-serif;
  --wrap:1240px;
}
*{box-sizing:border-box;margin:0;padding:0;}
html{scroll-behavior:smooth;}
body{font-family:var(--font-sans);color:var(--body);background:var(--paper);line-height:1.55;}
a{color:var(--accent);text-decoration:none;transition:color .2s;}
a:hover{color:var(--ink);}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 40px;}
@media(max-width:640px){.wrap{padding:0 24px;}}

/* Header */
.site-header{position:fixed;top:0;left:0;right:0;z-index:50;background:var(--ink);padding:24px 0;}
.site-header__inner{max-width:var(--wrap);margin:0 auto;padding:0 40px;display:flex;align-items:center;justify-content:space-between;}
.header-logo{position:relative;display:inline-flex;flex-direction:column;align-items:center;line-height:1;}
.header-logo__r{position:absolute;top:50%;left:50%;transform:translate(-50%,-55%);font-family:var(--font-script);font-size:64px;line-height:1;color:rgba(111,194,204,.20);pointer-events:none;}
.header-logo__wordmark{font-family:var(--font-display);font-size:16px;font-weight:500;letter-spacing:.32em;color:var(--paper);position:relative;z-index:1;}
.header-logo__sub{font-family:var(--font-italic);font-style:italic;font-size:11px;color:var(--accent-light);margin-top:5px;position:relative;z-index:1;}
.nav{display:flex;gap:32px;}
.nav a{font-family:var(--font-sans);font-size:12px;font-weight:500;color:rgba(255,255,255,.7);letter-spacing:.06em;text-transform:uppercase;}
.nav a:hover,.nav a.active{color:var(--accent-light);}

/* Footer */
.footer{background:var(--ink-deep);color:var(--paper);padding:48px 0;font-family:var(--font-sans);font-size:13px;}
.footer__inner{max-width:var(--wrap);margin:0 auto;padding:0 40px;display:flex;justify-content:space-between;gap:40px;flex-wrap:wrap;}
.footer p,.footer a{color:var(--paper);}
.footer a:hover{color:var(--accent-light);}

/* ===== HUB ===== */
.ins-hero{background:var(--ink);min-height:90vh;display:flex;flex-direction:column;justify-content:center;padding:150px 0 90px;position:relative;overflow:hidden;}
.ins-hero__r{position:absolute;left:-2vw;bottom:-8vw;font-family:var(--font-script);font-size:60vw;line-height:.85;color:rgba(111,194,204,.05);pointer-events:none;z-index:1;}
.ins-hero .wrap{position:relative;z-index:2;}
.ins-hero__eyebrow{font-family:var(--font-italic);font-style:italic;font-size:16px;color:var(--accent-light);display:block;margin-bottom:22px;}
.ins-hero__title{font-family:var(--font-display);font-size:clamp(48px,6vw,86px);font-weight:500;line-height:1.03;letter-spacing:-.015em;color:var(--paper);max-width:15ch;}
.ins-hero__title em{font-style:italic;color:var(--accent-light);}
.ins-hero__sub{font-family:var(--font-italic);font-style:italic;font-size:clamp(17px,1.8vw,22px);line-height:1.5;color:rgba(237,243,243,.82);max-width:52ch;margin-top:30px;}

.ins-tools{background:var(--paper);padding:48px 0 8px;}
.ins-filter{display:flex;gap:10px;flex-wrap:wrap;}
.chip{font-family:var(--font-sans);font-size:12px;font-weight:600;letter-spacing:.06em;text-transform:uppercase;color:var(--muted);background:transparent;border:1px solid var(--rule);padding:9px 18px;cursor:pointer;transition:all .15s;}
.chip:hover{border-color:var(--accent);color:var(--accent);}
.chip.active{background:var(--ink);border-color:var(--ink);color:var(--paper);}

.ins-grid{background:var(--paper);padding:40px 0 100px;}
.ins-grid__inner{display:grid;grid-template-columns:repeat(2,1fr);gap:1px;background:var(--rule);border:1px solid var(--rule);}
@media(max-width:760px){.ins-grid__inner{grid-template-columns:1fr;}}
.ins-card{background:var(--white);padding:40px;display:flex;flex-direction:column;min-height:280px;transition:background .2s;}
.ins-card:hover{background:#fbfdfd;}
.ins-card__cat{font-family:var(--font-sans);font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--accent);margin-bottom:18px;}
.ins-card__title{font-family:var(--font-display);font-size:clamp(26px,2.4vw,32px);font-weight:500;line-height:1.12;letter-spacing:-.01em;color:var(--ink);margin-bottom:14px;}
.ins-card a.ins-card__title:hover{color:var(--accent);}
.ins-card__excerpt{font-family:var(--font-sans);font-size:15px;line-height:1.65;color:var(--body);margin-bottom:22px;flex:1;}
.ins-card__more{font-family:var(--font-sans);font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--accent);}
.ins-card__more::after{content:' →';}
.ins-empty{background:var(--white);padding:60px 40px;text-align:center;font-family:var(--font-italic);font-style:italic;color:var(--muted);grid-column:1/-1;display:none;}

/* Feature: mognadstest */
.ins-feature{background:var(--ink-deep);padding:90px 0;position:relative;overflow:hidden;}
.ins-feature__r{position:absolute;right:-30px;top:50%;transform:translateY(-50%);font-family:var(--font-script);font-size:340px;line-height:.8;color:rgba(111,194,204,.06);pointer-events:none;}
.ins-feature__inner{position:relative;z-index:1;max-width:680px;}
.ins-feature__eyebrow{font-family:var(--font-italic);font-style:italic;font-size:15px;color:var(--accent-light);display:block;margin-bottom:16px;}
.ins-feature__title{font-family:var(--font-display);font-size:clamp(30px,3.6vw,46px);font-weight:500;color:var(--paper);line-height:1.08;letter-spacing:-.01em;margin-bottom:18px;}
.ins-feature__text{font-family:var(--font-italic);font-style:italic;font-size:18px;color:rgba(237,243,243,.82);line-height:1.55;margin-bottom:30px;max-width:48ch;}

/* Buttons */
.btn{display:inline-block;padding:15px 30px;font-family:var(--font-sans);font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;background:var(--accent);color:var(--paper);transition:background .2s,transform .2s;}
.btn:hover{background:var(--ink);color:var(--paper);transform:translateY(-2px);}
.btn--light{background:var(--accent-light);color:var(--ink);}
.btn--light:hover{background:var(--paper);color:var(--ink);}

/* ===== ARTICLE ===== */
.art-hero{background:var(--ink);padding:170px 0 70px;position:relative;overflow:hidden;}
.art-hero__r{position:absolute;right:-60px;top:-50px;font-family:var(--font-script);font-size:440px;line-height:.85;color:rgba(111,194,204,.05);pointer-events:none;}
.art-hero__inner{max-width:760px;margin:0 auto;padding:0 40px;position:relative;z-index:1;}
@media(max-width:640px){.art-hero__inner{padding:0 24px;}}
.art-hero__cat{font-family:var(--font-sans);font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--accent-light);display:inline-block;margin-bottom:22px;}
.art-hero__title{font-family:var(--font-display);font-size:clamp(34px,5vw,60px);font-weight:500;line-height:1.06;letter-spacing:-.015em;color:var(--paper);}
.art-hero__meta{font-family:var(--font-sans);font-size:13px;color:rgba(237,243,243,.6);margin-top:26px;letter-spacing:.02em;}
.art-hero__meta strong{color:var(--accent-light);font-weight:600;}

.art-body{max-width:680px;margin:0 auto;padding:72px 40px 40px;}
@media(max-width:640px){.art-body{padding:48px 24px 32px;}}
.art-body>*{margin-bottom:26px;}
.art-body p{font-family:var(--font-sans);font-size:18px;line-height:1.78;color:var(--body);}
.art-body p.lead{font-family:var(--font-italic);font-style:italic;font-size:clamp(21px,2.4vw,26px);line-height:1.55;color:var(--ink-deep);}
.art-body h2{font-family:var(--font-display);font-size:clamp(26px,3vw,34px);font-weight:500;line-height:1.15;letter-spacing:-.01em;color:var(--ink);margin-top:48px;}
.art-body h2:first-child{margin-top:0;}
.art-body strong{font-weight:700;color:var(--ink);}
.art-body em{font-style:italic;}
.art-body ul{list-style:none;padding-left:0;}
.art-body li{font-family:var(--font-sans);font-size:18px;line-height:1.7;color:var(--body);padding-left:28px;position:relative;margin-bottom:12px;}
.art-body li::before{content:'·';position:absolute;left:0;color:var(--accent);}
.art-body blockquote{border-left:3px solid var(--accent);padding:6px 0 6px 28px;margin:36px 0;}
.art-body blockquote p{font-family:var(--font-display);font-style:italic;font-size:clamp(24px,3vw,30px);line-height:1.3;color:var(--ink);}
.art-body blockquote cite{display:block;font-family:var(--font-sans);font-style:normal;font-size:13px;color:var(--muted);margin-top:12px;letter-spacing:.04em;}
.art-source{font-family:var(--font-sans);font-size:13px;color:var(--muted);line-height:1.6;border-top:1px solid var(--rule);padding-top:20px;margin-top:40px;}

/* article end cta */
.art-cta{background:var(--ink);padding:64px 0;text-align:center;position:relative;overflow:hidden;}
.art-cta__r{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);font-family:var(--font-script);font-size:300px;line-height:.8;color:rgba(111,194,204,.05);pointer-events:none;}
.art-cta__inner{position:relative;z-index:1;max-width:600px;margin:0 auto;padding:0 24px;}
.art-cta__title{font-family:var(--font-display);font-size:clamp(26px,3vw,36px);font-weight:500;color:var(--paper);line-height:1.15;margin-bottom:24px;}
.art-cta__title em{font-style:italic;color:var(--accent-light);}
.art-back{background:var(--paper);text-align:center;padding:36px 0;}
.art-back a{font-family:var(--font-sans);font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);}
.art-back a:hover{color:var(--ink);}

/* ===== LinkedIn carousel: Läget i CX-Sverige ===== */
.ins-laget{background:var(--paper);padding:90px 0;position:relative;overflow:hidden;border-top:1px solid var(--rule);}
.ins-laget__r{position:absolute;left:-40px;top:-60px;font-family:var(--font-script);font-size:300px;line-height:.8;color:rgba(19,106,117,.05);pointer-events:none;}
.ins-laget__head{position:relative;z-index:1;max-width:680px;margin-bottom:38px;}
.ins-laget__eyebrow{font-family:var(--font-italic);font-style:italic;font-size:15px;color:var(--accent);display:block;margin-bottom:16px;}
.ins-laget__title{font-family:var(--font-display);font-size:clamp(30px,3.6vw,46px);font-weight:500;color:var(--ink);line-height:1.08;letter-spacing:-.01em;margin-bottom:24px;}
.ins-laget__title em{font-style:italic;color:var(--accent);}
.ins-laget__lead{font-family:var(--font-italic);font-style:italic;font-size:clamp(19px,2.2vw,23px);line-height:1.5;color:var(--ink-deep);margin-bottom:0;max-width:60ch;}

.ins-carousel{position:relative;z-index:1;}
.ins-carousel__track{display:flex;gap:20px;overflow-x:auto;scroll-snap-type:x mandatory;scroll-behavior:smooth;padding:8px 2px 22px;-webkit-overflow-scrolling:touch;scrollbar-width:none;}
.ins-carousel__track::-webkit-scrollbar{display:none;}
.ins-slide{flex:0 0 auto;width:min(384px,80vw);scroll-snap-align:start;margin:0;}
.ins-slide__btn{display:block;width:100%;padding:0;border:none;background:none;cursor:pointer;position:relative;}
.ins-slide__btn img{width:100%;height:auto;display:block;border:1px solid var(--rule);box-shadow:0 18px 44px -26px rgba(8,47,52,.55);transition:transform .25s,box-shadow .25s;}
.ins-slide__btn:hover img,.ins-slide__btn:focus-visible img{transform:translateY(-5px);box-shadow:0 28px 54px -24px rgba(8,47,52,.6);}
.ins-slide__btn::after{content:'Läs';position:absolute;bottom:14px;right:14px;font-family:var(--font-sans);font-size:11px;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--ink);background:var(--accent-light);padding:7px 13px;opacity:0;transform:translateY(6px);transition:opacity .2s,transform .2s;pointer-events:none;}
.ins-slide__btn:hover::after,.ins-slide__btn:focus-visible::after{opacity:1;transform:translateY(0);}

.ins-carousel__nav{position:absolute;top:calc(50% - 11px);transform:translateY(-50%);width:52px;height:52px;border-radius:50%;border:none;background:var(--ink);color:var(--paper);font-size:22px;line-height:1;cursor:pointer;z-index:3;display:flex;align-items:center;justify-content:center;transition:background .2s,transform .2s;box-shadow:0 10px 26px -12px rgba(8,47,52,.7);}
.ins-carousel__nav:hover{background:var(--accent);transform:translateY(-50%) scale(1.06);}
.ins-carousel__nav--prev{left:-16px;}
.ins-carousel__nav--next{right:-16px;}
.ins-carousel__nav:disabled{opacity:.22;pointer-events:none;}

.ins-carousel__bar{position:relative;height:4px;max-width:220px;margin:8px auto 0;background:var(--rule);border-radius:4px;overflow:hidden;}
.ins-carousel__bar-thumb{position:absolute;top:0;left:0;height:100%;width:30%;background:var(--accent);border-radius:4px;}
.ins-laget__hint{position:relative;z-index:1;font-family:var(--font-sans);font-size:12px;letter-spacing:.04em;color:var(--muted);text-align:center;margin-top:12px;}

.ins-laget__foot{position:relative;z-index:1;max-width:680px;margin-top:34px;}
.ins-laget__foot p{font-family:var(--font-display);font-size:clamp(22px,2.6vw,30px);font-weight:500;line-height:1.25;letter-spacing:-.01em;color:var(--ink);}

/* Lightbox */
.ins-lb{position:fixed;inset:0;z-index:200;display:none;align-items:center;justify-content:center;background:rgba(6,40,45,.94);padding:24px;}
.ins-lb.open{display:flex;}
.ins-lb__stage{margin:0;display:flex;}
.ins-lb__img{max-width:92vw;max-height:88vh;width:auto;height:auto;display:block;box-shadow:0 40px 90px -30px rgba(0,0,0,.7);}
.ins-lb__close{position:absolute;top:16px;right:22px;width:48px;height:48px;border:none;background:transparent;color:var(--paper);font-size:36px;line-height:1;cursor:pointer;z-index:2;}
.ins-lb__close:hover{color:var(--accent-light);}
.ins-lb__nav{position:absolute;top:50%;transform:translateY(-50%);width:56px;height:56px;border-radius:50%;border:none;background:rgba(237,243,243,.12);color:var(--paper);font-size:24px;line-height:1;cursor:pointer;display:flex;align-items:center;justify-content:center;transition:background .2s;}
.ins-lb__nav:hover{background:rgba(237,243,243,.26);}
.ins-lb__nav--prev{left:20px;}
.ins-lb__nav--next{right:20px;}
.ins-lb__nav:disabled{opacity:.2;pointer-events:none;}
.ins-lb__count{position:absolute;bottom:18px;left:50%;transform:translateX(-50%);font-family:var(--font-sans);font-size:12px;letter-spacing:.12em;color:rgba(237,243,243,.7);}

@media(max-width:760px){
  .ins-laget{padding:64px 0;}
  .ins-laget__r{font-size:200px;}
  .ins-carousel__nav{display:none;}
  .ins-slide{width:80vw;}
  .ins-slide__btn::after{opacity:1;transform:none;}
  .ins-lb__nav{width:44px;height:44px;left:8px;font-size:20px;}
  .ins-lb__nav--next{right:8px;left:auto;}
  .ins-lb__img{max-width:96vw;max-height:84vh;}
}

:focus-visible { outline: 2px solid var(--accent); outline-offset: 2px; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior:auto; } *, *::before, *::after { animation-duration:0.01ms !important; animation-iteration-count:1 !important; transition-duration:0.01ms !important; } }
.nav-toggle { display:none; background:none; border:none; color:var(--paper); font-size:24px; line-height:1; cursor:pointer; padding:4px 8px; }
@media (max-width:760px){ .nav-toggle { display:block; } .nav { display:none; position:absolute; top:100%; left:0; right:0; background:var(--ink); flex-direction:column; gap:0; padding:6px 0; border-top:1px solid rgba(255,255,255,0.12); } .nav.open { display:flex; } .nav a { padding:14px 40px; } }